Baby Shower Marketing
By Sarah
Motherhood Naturally
Baby showers are an awesome way to help people get started in cloth. Even those who may seem opposed to the idea at first will often take another look when they see what the diapers of today look like. Business owners need to take every opportunity they can to promote their products, and chances are good you will have gained a new customer from that baby shower if she decides to use cloth diapers. By presenting her with your product, and also a comprehensive manual to go along with it, she is bound to not only realize how nice cloth diapers can be today, but also have a handy reference guide available to answer all of her questions and start her down the path of cloth diapering.
Another idea you can use at baby showers is not only a sample of your product and The Do It Yourself Cloth Diapering Handbook but also a coupon (or several) that she can use on her next purchases to help her get her stash together. A reason people decide not use cloth diapers is due to the initial start up cost (and when you’re first getting started, it can be hard to know where to shop for the best deal. Most people don’t even consider used cloth diapers as an option until after they’ve done a few loads of laundry themselves and realize it may not be all that bad). By giving her a coupon or several you are not only bringing in a new customer but also helping the expectant mom stock her stash at a good price!
With all the options available in cloth diapers today, many people feel overwhelmed when they first dive into the CD world. Many cloth diaper business owners have discovered that presenting expectant mothers with a gift of cloth diapers can help boost business by introducing new parents to the benefits of cloth. It’s only until the softness is felt in their hands that they realize how comfortable (and easy!) cloth is today. You may have presented them with some articles on how to use cloth diapers and washing instructions, or provided a list of resources for them to look into if they are interested. Once they decide they want to learn more about cloth they may get on the Internet and be bombarded by thousands, if not more, webpages with article after article of information. Where do they start to learn about cloth? What all do they need to know? Is it necessary to know how to dye wool when you’re looking for information on All In Ones? Question after question pops into their head with all of this new information. Now is when the confusion sets in, when they may be overloaded with information (some of which is misleading or contradicting). This is also the time that people decide to give up on cloth, figuring with a new baby and all, they don’t possibly have the time to sit online and read article after article and then try to learn 10 different washing routines.
Perhaps there is another way? Maybe present the mom not only with your diaper (or a starter kit), but a book designed to be the most comprehensive introduction to cloth diapering today. All of her questions would be answered, all the information she would need to know would be in one place, full color photographs are included throughout including pictures on many folding techniques if they use prefolds or flatfold diapers. She wouldn’t need to spend countless hours online trying to find what she’d need to learn, and if she had more specific questions she’d know exactly what to ask to find the answer she needs! Not only that – the book would help her design her own diapering system through a series of questions at the end of each chapter including some blank space to write down new ideas she may have come across, business contacts, etc. This informational guide would function not only as a resource, but a notebook/record keeper as well!
Does this book exist? It does! Recently completely revised and expanded, ‘The “Do It Yourself” Cloth Diapering Handbook’ is the most comprehensive introduction to cloth diapering today, and will benefit not only those brand new to cloth diapers but to the experienced as well! Every important topic is included with helpful tips spread throughout to help you come up with your own techniques.
Businesses will benefit from offering this book on their store as well, considering many new customers are new to cloth as well and usually have a lot of questions (or as a business owner you may find your customers seem to ask the same type of question over and over). Having a book available to them to buy will not only save you precious time but present them with all the information they will need to get started. Wholesale and Drop Ship options are available to cloth diapering businesses.
For more information contact author Sarah Zmuda, sarah@motherhoodnaturally.com or visit her webpage motherhoodnaturally.com/publications.htm
Motherhood Naturally
Baby showers are an awesome way to help people get started in cloth. Even those who may seem opposed to the idea at first will often take another look when they see what the diapers of today look like. Business owners need to take every opportunity they can to promote their products, and chances are good you will have gained a new customer from that baby shower if she decides to use cloth diapers. By presenting her with your product, and also a comprehensive manual to go along with it, she is bound to not only realize how nice cloth diapers can be today, but also have a handy reference guide available to answer all of her questions and start her down the path of cloth diapering.
Another idea you can use at baby showers is not only a sample of your product and The Do It Yourself Cloth Diapering Handbook but also a coupon (or several) that she can use on her next purchases to help her get her stash together. A reason people decide not use cloth diapers is due to the initial start up cost (and when you’re first getting started, it can be hard to know where to shop for the best deal. Most people don’t even consider used cloth diapers as an option until after they’ve done a few loads of laundry themselves and realize it may not be all that bad). By giving her a coupon or several you are not only bringing in a new customer but also helping the expectant mom stock her stash at a good price!
With all the options available in cloth diapers today, many people feel overwhelmed when they first dive into the CD world. Many cloth diaper business owners have discovered that presenting expectant mothers with a gift of cloth diapers can help boost business by introducing new parents to the benefits of cloth. It’s only until the softness is felt in their hands that they realize how comfortable (and easy!) cloth is today. You may have presented them with some articles on how to use cloth diapers and washing instructions, or provided a list of resources for them to look into if they are interested. Once they decide they want to learn more about cloth they may get on the Internet and be bombarded by thousands, if not more, webpages with article after article of information. Where do they start to learn about cloth? What all do they need to know? Is it necessary to know how to dye wool when you’re looking for information on All In Ones? Question after question pops into their head with all of this new information. Now is when the confusion sets in, when they may be overloaded with information (some of which is misleading or contradicting). This is also the time that people decide to give up on cloth, figuring with a new baby and all, they don’t possibly have the time to sit online and read article after article and then try to learn 10 different washing routines.
Perhaps there is another way? Maybe present the mom not only with your diaper (or a starter kit), but a book designed to be the most comprehensive introduction to cloth diapering today. All of her questions would be answered, all the information she would need to know would be in one place, full color photographs are included throughout including pictures on many folding techniques if they use prefolds or flatfold diapers. She wouldn’t need to spend countless hours online trying to find what she’d need to learn, and if she had more specific questions she’d know exactly what to ask to find the answer she needs! Not only that – the book would help her design her own diapering system through a series of questions at the end of each chapter including some blank space to write down new ideas she may have come across, business contacts, etc. This informational guide would function not only as a resource, but a notebook/record keeper as well!
Does this book exist? It does! Recently completely revised and expanded, ‘The “Do It Yourself” Cloth Diapering Handbook’ is the most comprehensive introduction to cloth diapering today, and will benefit not only those brand new to cloth diapers but to the experienced as well! Every important topic is included with helpful tips spread throughout to help you come up with your own techniques.
Businesses will benefit from offering this book on their store as well, considering many new customers are new to cloth as well and usually have a lot of questions (or as a business owner you may find your customers seem to ask the same type of question over and over). Having a book available to them to buy will not only save you precious time but present them with all the information they will need to get started. Wholesale and Drop Ship options are available to cloth diapering businesses.
For more information contact author Sarah Zmuda, sarah@motherhoodnaturally.com or visit her webpage motherhoodnaturally.com/publications.htm
